Archive for April, 2015

Don’t Get Netflixed!

 
April 16th, 2015

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R&D for new business models is the new strategic imperative for all business leaders. Why? Business models don’t last as long as they used to. All businesses are vulnerable to being netflixed. A Netflix, Uber, or Airbnb can swoop in and disrupt or totally destroy existing industry business models. And make no mistake—this is not about new technologies or new products, it’s about new business models. These upstart companies didn’t invent anything; they all deployed new business models that networked available capabilities in different ways, to change how customer value is delivered.

Incumbent companies were caught flatfooted and unable to compete, because the typical company responds to competitors’ disruptive business models by leaning against them—creating regulatory moats to slow competitors while at the same time working urgently to strengthen their current business model and hold on to customers. However, tweaking and protecting the current business model will not work for long. These are stopgap measures at best. They will not prevent your company from being netflixed.

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Coming To You Live From Everyone

 
April 2nd, 2015

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In case you missed it the next salvo in the social media revolution is underway. The release of two live video streaming apps within weeks of each other, Meerkat and Periscope, have my attention and should have yours too. Think about it, now everyone with an iPhone (soon any smart phone) can broadcast and receive live video anywhere, any time. We now have the capacity to share, not just tidbits from our experiences on Facebook, Twitter, and Instagram, but to stream our actual experiences live in real time. We can now experience together. So what, you ask? Well just like with any new human capability, the most important and valuable uses are never what you think they are initially. The real impact and value of new capabilities always emerge over time and in surprising and serendipitous ways. Don’t fall into the same trap, so many have, by dismissing social media saying, who cares what someone has for dinner! Don’t throw the signal out with the noise. My instinct tells me that democratized live streaming is a big deal.

I am playing with both Meerkat and Periscope because it’s too early for me to choose. They’re both cool and the competition will be fun to watch. As an innovation junkie I can’t resist the Wild West feel of new social media platforms as they try to establish a toehold in today’s tumultuous social ecosystem. I love wallowing around in the noise initially to go to school. It’s a strange land indeed, but exploring it for myself is the only way, as a dinosaur, I can wrap my mind around the possibility frontier for live streaming. Early adopters are doing the predictably silly stuff. Think selfie mania on steroids, ranging from random to power users streaming themselves doing nothing in a social media land grab for followers and likes. Both apps allow viewers to comment during live streams so be prepared for an engaged and vocal peanut gallery. There’s clearly a “fridge” meme raging through the early days of live streaming where broadcasters and commenters alike seem to be fixated on live video reveals of refrigerator content. Quite bizarre. Must be a riff on the Twitter meme about people posting their dinner menus. Read more